10 Mobile App Trends You Need to Know for 2019
The shift in the way the world utilizes the internet, from desktop to smartphones, has been dramatic, to say the least. According to a global report from We Are Social, the number of smartphone users worldwide, officially crossed 5.135 billion in 2018.
Along with that, as you would guess, the increase in mobile app development has continued to skyrocket. The continued momentum in the app development world will continue for 2019. As such, we have found the different app development trends that you should be aware of if you work within this arena.
As a recruiter, you know the market for top talent is already competitive, especially when it comes to placing top-notch mobile developers. Understanding the latest on the technologies they work on gives you the leverage from your competitors in how you communicate and win over the talent. With that said, here are the 10 Mobile App Development Technology Trends you should know in 2019
The Rise in Machine Learning
According to Univa, machine learning is predicted to skyrocket in the next two years, with 96% of companies expecting to use it in production projects. As we enter the next generation of insights, machine learning will play in huge part in driving massive data sets in an instant while also learning.
The market is predicted to reach $15.3 billion by this year, with an average annual growth of 19.7%, according to BCC Research.
Machine learning’s growth is the result of the dramatic increase in the availability of different types of data, the reduction in computing power needed to run the algorithms, and the growth in inexpensive massively parallel processing architectures.
IoT: Turning The “Dumb” to “Smart”
The Internet of Things, or IoT, is a growing topic that is referred to as the new world in which all of our everyday devices are connected to the internet. From coffee makers to lightbulbs, it is now possible to turn ‘dumb’ or traditionally non-techie” devices into ‘smart’ devices just by simply adding processors, sensors and wireless network radios to them.
Many industries that IoT will impact include, healthcare, e-commerce, construction, and transportation, etc. On a bigger scale, we see IoT leading the charge in creating smarter cities and moving the entire world towards a more connected network.
On-Demand Apps: Never Leave Your Couch
The way that on-demand apps are fundamentally changing customer’s behavior in the way that they shop for goods and services is a world a difference in 2019. As one of the most popular on-demand apps, Uber has disrupted the transportation industry and is a leader in the on-demand app’s market. Meanwhile, Lyft follows closely behind, participating in this industry disruption. With the huge demand in on-demand apps, we are seeing major competition between apps that are all competing to disrupt the same thing.
Industries across the board are starting to fall in the on-demand app economy model: grocery delivery, health & beauty, fitness, laundry, housekeeping, caretaking, and others. The use of on-demand apps on mobile devices will continue to rise in 2019, as consumers crave a solid UX experience and hassle-free services.
Instant Apps: Discover Faster
Google first announced instant apps at the company’s annual I/O developer conference in May 2016 then the following year made the apps public.
Instant apps are easy, fast and create a no hassle experience when discovering apps in the app store. Just like progressive web apps, they don’t take any memory from your phone.
The New York Times created one of the first instant apps for its crossword game. Their Instant app enabled the New York Times Crossword puzzle to be particularly shareable and discoverable. The best part about this trend is obvious – you don’t need to download an instant app. Making the experience more user-friendly and time-saving. We expect developers working a lot on instant apps in 2019.
AR and VR: The Creation of New Adventures
Companies are looking to always enhance the user experience, thus why we are seeing a ton of work on augmented reality (AR) and virtual reality (VR).
From Apple’s adoption of AR in the latest version of iOS to Google and Facebook’s goal to create new adventures with the use of VR on their social media platforms, tech companies are really investigating and executing the many opportunities within these two technologies.
Additionally, Instagram and Snapchat have implemented interactive AR face filters that create fun and an engaging feature that keeps users on their app longer, thus increasing their engagement rates.
According to estimates made by Statista, the AR and VR market is projected to rise from 27 billion in 2018 to 209 billion in 2022. It’s time to pay attention to this technology and how AR and VR has been increasing company’s user experience and engagement.
Chatbots and AI: The Future is Here
Many companies have started to use chatbots in their apps, which allows you to create an interaction with customers quickly and in a more personalized fashion The chatbot market has reached 709 million in 2016, and it’s expected to grow by 35.2% till 2022.
The use of chatbots in a company, all in all, complements your human staff and create a sharp growth in the customer relationship.
Skillgigs recognizes how important the use of chatbots in the industry are, so we created the first beta version of an AI interviewer.
Many of our internal Software Developers have both created it and been tested against it. Preliminary data is already showing how this “chatbot” dramatically cut their hiring time. This tool is disrupting the industry and so its imperative that you understand this demand for this in software engineers’ skill sets.
Mobile Payments: Pay and Go
If credit cards were the death of cash, mobile payment services are going to be the death of credit cards. Cash App, Venmo, Apple Pay, Google Pay are just a couple of players in this field of mobile payment services. Even banks have taken notice as well, and through a joint project, they have created a mobile payment app that has is integrated into their banking apps called Zelle.
So how does this impact business? As found by BI Intelligence, mobile payments are forecasted to reach $503 billion by 2020 with a compound annual growth rate of 80% between 2015-2020. Businesses in the industry are starting to accepting mobile payment services in their brick and mortar stores as well.
Cloud Storage: Data for Days
As the data quantity in apps become larger and the amount of storage on your phone stays limited, the integration of cloud-based apps is imperative.
Businesses and consumers are becoming more reliant on cloud-based storage solutions since the price to store vast amounts of data securely has become cheaper and faster. We can expect to see a lot of demand for cloud experts moving more into 2019.
Beacon Technology: The Hot Just Got Hotter
In the world of mobile applications, beacon technology isn’t a new term. Around 2013, Apple introduced the iBeacon technology which caused a lot of attention about it being the leading technology in creating smart cities. Unfortunately, the beacon technology plateaued and was dormant for the past five years, due to integration problems in the software.
However, in 2018 the innovation of beacon technology built momentum, and we predict that it will continue to grow in 2019.
One of the most significant uses of beacon technology in 2018 is Amazon’s Go, their cashierless store that uses mobile and beacon technology in an in-store experience. Amazon Go is just the tip of the iceberg when realizing the use of beacons.
App Security: The New Gold Standard
As apps start to be become more and more incorporated in our everyday lives, the hottest topic is about how this data is kept private.
Data protection is and will always be a trend in mobile apps. Every year, hackers and phishers innovate their strategies on compromising data, so mobile tech companies and app developers will need to work day and night trying to provide the best protection against them.