Top Brands That Want You & How to Get Their Attention
Think we talk about personal branding a lot?
It’s because we do! It should be fairly easy to do because who really knows you better than – well – you.
Good personal branding could be the difference between you landing that amazing dream-job at an industry-leading company and you missing out because they hired that one tech guy from San Francisco who’s probably read some of our other blogs about personal branding. This could be your chance to stand out from your peers – and it all starts with actions you can take today.
Catching attention from top companies could be difficult if you haven’t dusted off the old resume since your last job search. Your resume is where your personal brand begins. It highlights your experiences, your skills, your qualifications, and most importantly – your goals. The resume that you submit for review is the hiring manager’s first look into who you are and what makes you, well, you.
Want to update your resume but you aren’t sure where to start? Download our free resume guide here or check out our recent blog on resume writing. You can also check out these 10 Assumptions That Kill Your Resume from Fast Company for more resume writing tips and tricks.
We get it – social media just “isn’t your thing.” We aren’t saying you have to be insta-famous or have a major twitter following. Here’s what we mean by investing in your social media presence:
– Keep it “profesh” – Take a good look at what’s open to the public on your social media accounts. Would you hire that person? If the answer is “maybe not” or “I don’t know, he seems like someone who likes to have a good time,” you should probably consider creating a new account for your professional profile or even just making your “fun” account set to private.
HOWEVER – Don’t overdo it. You’re still you, so feel free to post the things you like, your hobbies, your interests. Don’t just flood your page with Zuckerberg quotes just because you want a job with Facebook. The key to personal branding is highlighting your individuality. The key here is showing off how unique of a person you are – because it’s true!
– Be consistent – Every strong brand has one thing in common: consistency. This goes for your personal brand, too. If you’re using multiple platforms to network, your brand should be identifiable immediately. What does that mean exactly? For starters, your “About” section and profile picture should be uniform across platforms. This may seem like a simple change to make, but it can make all the difference in strengthening your brand – getting you noticed more often.
– Grow your network – It’s all about who you know right? LinkedIn is a great tool for growing and keeping track of your professional network. Old professors, friends from college, and previous employers are a great place to start when building your professional network. Find more information on building your network in this article from Fortune.
– Over-sharing isn’t the answer – Just because it popped up on your timeline doesn’t make it share-worthy. Be deliberate with the content you post and share on your page, especially if you’re using that network as a portfolio. If you’re directing a hiring manager to this profile via your application, the content should be meaningful, and reflect your personal and professional interests alike. The same goes for your own work. If you know a sample isn’t very good, it’s okay not to include it in your portfolio. Post your strongest works.
Now that you’ve made it to the interview, it’s time to let your personality really shine. This is why it’s crucial for your brand to reflect who you are in person. After the interviewer reviews your newly crafted resume and your social networks, he or she already has somewhat of an impression of you. It’s important that these pieces all add up to the real you. Make sure to practice prior to your interview, so the things you say line up with the brand you’ve already developed. In fact, showing commitment to creating a brand through your online presence shows your potential employer how dedicated you are to your branding – which means a great deal for a company that has already built a strong company brand, like Facebook or Amazon. As mentioned in this Fast Company article, your interview is your brand – LIVE!
For more help with interviewing, be sure to download our free Interview Prep Guide.
Personal branding may seem like a lot of work, but it’s easier than you think. When in doubt, just think about who you are and who you want to become. No one knows you better than you do, so make the most of your brand and let your personality shine.
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