Retaining Generation Z employees in the healthcare industry is a growing challenge for medical facilities. WelbeHealth, a Menlo Park-based organization providing care for older adults through its PACE program, has implemented innovative strategies to attract and retain young professionals. Their approach has resulted in reduced turnover and an improved employee net promoter score, offering valuable insights for healthcare organizations aiming to maximize Gen Z retention.
Understanding Gen Z Priorities
WelbeHealth’s Chief People Officer, Cathy Fraser, identified four key priorities for Gen Z employees:
- Timely Pay
- Flexibility
- Community
- Career Growth
By addressing these needs, WelbeHealth has created a workplace culture that resonates with Gen Z professionals, setting an example for other healthcare organizations.
Key Strategies Implemented by WelbeHealth
1. Competitive Compensation and Timely Pay
WelbeHealth offers a minimum hourly wage that increases after six months, along with an earned wage access tool allowing employees to access their pay immediately. This ensures financial security and aligns with Gen Z’s preference for timely compensation.
2. Flexibility in Scheduling
WelbeHealth provides generous paid and sick leave, observes the federal holiday calendar, and includes the day after Thanksgiving as an additional holiday. Nearly every month features a three-day weekend, offering a work-life balance highly valued by younger employees.
3. Fostering Community
The organization has established four unique business resource groups (BRGs) focused on mental health, women, LGBTQI+ support, and scholars. These BRGs foster inclusivity and build a sense of belonging among employees. Additionally, WelbeHealth celebrates its employees with initiatives like “battle of the bands” and “welbies” awards, reinforcing a positive workplace culture.
4. Career Growth Opportunities
To ensure long-term employee satisfaction, WelbeHealth created an Opportunity and Career Center where employees can plan and prepare for future roles within the company. Their market pioneer program also allows employees to transfer to new locations, supporting career advancement and organizational growth.
Results Achieved by WelbeHealth
WelbeHealth’s innovative strategies have led to two key outcomes:
- Significantly Reduced Turnover: By addressing Gen Z’s core needs, the organization has minimized employee attrition.
- Improved Employee Net Promoter Score (eNPS): Despite rapid growth, WelbeHealth has seen a slight uptick in its eNPS, reflecting increased employee satisfaction.
How Your Medical Facility Can Follow Suit
To replicate WelbeHealth’s success, healthcare organizations should focus on:
- Offering flexible schedules and competitive pay options.
- Creating inclusive, value-driven workplace communities.
- Providing clear career advancement pathways.
- Implementing tools for quick and efficient onboarding.
Conclusion
Gen Z employees bring fresh perspectives and energy to the healthcare sector. By addressing their unique priorities, medical facilities can foster a loyal, engaged workforce. WelbeHealth’s approach serves as an inspiring case study for organizations looking to maximize Gen Z retention while building a thriving workplace culture.
