Unleashing Business Growth: How to Manage Digital Projects as a Portfolio

Digital projects as a portfolio of investments

In today’s dynamic digital landscape, the traditional metrics for evaluating corporate projects, such as Return on Investment (ROI) and capital invested, often fall short. The business world is evolving rapidly, with organizations increasingly seeking to harness emerging digital technologies to foster innovation and drive growth. To meet this challenge, Chief Information Officers (CIOs) are embracing an innovative approach: managing digital projects as a portfolio of IT investments. 

Why Traditional Metrics Fall Short 

Conventional evaluation metrics have served their purpose, but they struggle to keep up with the pace of innovation and disruption in the modern digital landscape. Digital initiatives are inherently innovative, making it difficult to predict specific monetary returns for each project. 

Shorter Planning Horizons for Faster Results 

Companies have shifted away from traditional long-term planning, opting instead for shorter horizons of 90, 180, or 360 days. This move toward shorter planning windows reflects a desire to avoid waiting for the outcome of one project before moving on to the next. Businesses now prefer taking on projects in parallel, promoting innovation and agility. 

The Portfolio Approach: A Game-Changer 

The portfolio approach to digital transformation mirrors the management of a diversified stock portfolio. In this strategy, CIOs allocate investment capital across various digital initiatives, each with different expected returns. Some projects may yield substantial returns, while others may offer more modest results. However, all contribute value to the company and its stakeholders. 

Building a Risk-Based Portfolio 

To make the portfolio approach work, CIOs allocate investments based on prospective risk, reward, and value. This risk-based capital approach injects fresh experimentation into the organization, driving growth and innovation. 

Best Practices for Success 

For CIOs to capitalize on the potential of digital technologies, they must adhere to a set of best practices: 

  1. Align with Business Goals: Ensure that the IT department’s project portfolio aligns with the company’s business direction, vision, and goals. Projects should enhance efficiency and productivity, especially if the organization is targeting rapid growth.
  2. Balance Investment and Risk: Collaborate closely with the CFO to ensure the portfolio aligns with the company’s budgetary strategy. Managing project costs and timelines is crucial to prevent budget overruns.
  3. Structured Entry and Exit: Similar to investors adjusting their stock portfolios, IT leaders should have a structured approach to enter and exit digital projects, keeping technology-business alignment in mind.
  4. Manage Stakeholder Expectations: Clear communication of project timelines and priorities to stakeholders is crucial. Setting realistic expectations and incorporating a buffer for potential delays can reduce pressure and stress on the IT team.


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Managing digital projects as a portfolio of IT investments is revolutionizing the way businesses approach innovation and growth. It allows organizations to be more agile, experimental, and adaptive in an ever-changing digital landscape. By embracing this approach, CIOs can confidently place multiple technology bets, fostering innovation and propelling their organizations into new orbits of success. 

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