Many leading health systems in the United States have named new marketing leaders in 2025, as they are focusing more on brand growth, digital connections, and communication with patients. These changes in leadership are part of a bigger effort in healthcare to keep-up with advancing consumer and technology expectations.
Notable Appointments Of New Marketing Leadership
Texas Children’s Hospital: Kelly Jo Golson, Executive Vice President and Chief Brand and External Affairs Officer for Texas Children’s Hospital, has 30 years of industry experience, including her experience at Advocate Health. She will oversee the brand, marketing, communications, government affairs, and philanthropy at Texas Children’s.
Emory Healthcare: Molly Biwer will be the new Chief Marketing Officer for Emory Healthcare, from March 3, 2025. Over the years at Mayo Clinic, Biwer was in charge of marketing, branding and forming partnerships. Her role at Emory will center around improving the company’s brand recognition and patient interaction.
Geisinger Health System: Hernando Ruiz-Jimenez will be the new Chief Marketing and Communications Officer at Geisinger Health System. Before SOS, Admiral led Un(Think) Foods and NewYork-Presbyterian. At Geisinger, he is responsible for guiding digital engagement, social media, public relations and activities in the community.
Independence Health System: Independence Health System has named Kelley Skoloda its Chief Marketing and Communications Officer. Skoloda’s work building brands and targeted strategies will be important as the system improves healthcare in Western Pennsylvania.
Hackensack Meridian Health: Opeyemi Oluwole has been named Chief Marketing Officer at Hackensack Meridian Health. Oluwole previously served as Senior Vice President of Brand and Consumer Marketing at Teladoc Health and joins the company with extensive experience in digital marketing.
Embracing Digital Transformation and Patient Engagement
These appointments underscore a significant shift in healthcare marketing, emphasizing integrating digital technologies and data-driven strategies to enhance patient experiences. The new marketing leaders will drive initiatives that leverage digital platforms, personalized communication, and community engagement to build stronger connections with patients and stakeholders.
