3 Creative Recruitment Strategies
Advice for Management & Companies, Candidate Sourcing

3 Creative Recruitment Strategies

“You might not think that programmers are artists, but programming is an extremely creative profession. It’s logic-based creativity.” – John Romero

Whether you’re in the market for new developers, programmers, or something totally unrelated, your recruitment strategy can only benefit from getting creative with your methods.

Taking the time to explore new options outside of simple job postings could be the difference between recruiting the bare minimum and recruiting your star players.  Read more to get creative with your recruiting strategy.

1. Find Talent Where They Are

One of the major benefits to the evolving nature of the world wide web is the sense of community it brings its users. Where else would you find the internet’s biggest fans? With online forum spaces such as Reddit, the Stack Exchange, and AskBot, it’s now easier than ever to find experienced IT professionals from the comfort of your own office. Getting involved in online conversations concerning top technology blogs could be the perfect avenue for finding your next recruit.

The information gained from scouring these message boards is also beneficial to you as a recruiter for other reasons. Use these free platforms to educate yourself on what your ideal candidate is interested in, professionally. What are they looking for in an employer? What are their concerns when starting a new job? What excites them about their industry? This invaluable information is available online in multitudes and in an organic setting, free of the added pressure of a formal interview. Educating yourself on what to look for, what to ask, and what additional information to provide a candidate can make all the difference in your interviewee’s attitude about your organization.

2. Show Off Your Culture

In a recent SkillGigs study, we found that over 68% of our talent users value company culture over anything else when considering a job opportunity. What does that mean? These days, it’s not enough to just provide a simple job description and a brief company overview. Candidates are looking for a way to connect with their employer, their company, and their team setting. Create a path for your future candidates to see themselves as employees of your company by building the experience into your career page. Post photos of your team’s company outings, luncheons, holiday parties, events, and celebrations. Show your potential employees their potential working environment. Even if your brand is not a household name that’s easily recognizable to the average job seeker, incorporating your company culture throughout your website and social media can make a lasting impression on today’s top talent.

Internal branding is easy to convey using SkillGigs company profile page. As talent scrolls through your listings, they can quickly find your company’s profile and view any pictures or information about the company you decide to share. SkillGigs makes it easier than ever to give your company a personality to match your organizational culture. Click here to learn more.

3. Try Out New Tools

With new recruiting technologies developing every day, it’s no surprise that the process is becoming more and more automated with advancements in artificial intelligence, machine learning, and pre-screening. One creative recruitment strategy is exploring these innovative sourcing technologies. Most platforms (including SkillGigs) offer demos, trials, and an abundance of information on how their technology works. Take the time to review, test out, and utilize new recruitment technologies to see what works for you and your team.

Whether you try out the previous tips, choose one or two items, or completely scrap these ideas, we hope you see the overarching benefit to a creative approach to recruitment. With just a little time and research, you can take your recruitment from ordinary and bland to innovative and personalized.